Our Story

अनूठी (Anoothi) means one of a kind; unlike anything else. We are a private limited company based out of Delhi since 2016 and have been involved in end to end manufacturing, finishing and sale of women’s ethnic wear.

Our wide range of products of Kurtis, bottoms and Dupattas are specially designed with the sole purpose of celebrating womanhood, ethnicity, comfort and style.

We, at Anoothi, firmly believe in the concepts of timeless fashion, comfort and sustainability and these are reflected in our  collections which are minimalistic yet chic.

Our Team

Our company is founded by a happy couple (Murli Dhar & Bhawna Khemani) who have been  involved in various aspects of women’s fashion and pride themselves in nurturing and growing this company from ground up. Our in-house team of executives bring together a unique combination of management & design that allows us to serve our customers to the best of our capabilities.

Our Brands


Our flagship brand that stands for uniqueness denotes our collection that caters to women from all walks of life. It is casual yet chic, stylish yet comfortable and feels luxurious yet affordable. All the collections are manufactured in house and  hence are of premium quality.


This is a winter wear brand, that includes various  kurtis and leggings for both extreme and subtle winter.


Deedhar symbolizes the perfect blend of

tradition with modernity.  It is rooted in the deep

ethnicities of our Indian culture and flies with

the wings of freshness.


Chikankari is a traditional embroidery style from LucknowIndia. Literally translated, the word means embroidery, and it is one of Lucknow's best known textile decoration styles. The market for local chikan is mainly in Chowk, Lucknow.


Diafano includes scarfs and shawls with various patterns and prints.

Our Vision

We wholesale products and our vision is to provide

  • Quality Products

  • Quality Customer Service

  • Wide Range of Products


A-15, Ground floor, Amar Colony, Lajpat Nagar IV, New Delhi- 110024

D-24, Ground floor, Amar Colony, Lajpat Nagar IV, New Delhi- 110024

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