At Anoothi, fashion isn’t just clothing — it's culture, comfort and confidence stitched into every thread. Founded in New Delhi, Anoothi Fashions Pvt. Ltd. began with a vision to bring Indian craftsmanship to everyday life in a way that feels both rooted and relevant.
From handcrafted embroideries to modern silhouettes, Anoothi has carefully built trust over the years through consistency, inclusivity and ethical production. Today, it stands as a multi-category fashion house with four distinct labels under its umbrella — each designed with real women in mind.
OUR BRAND FAMILY
1. ANOOTHI — Everyday Fashion with an Indian Soul
The parent brand ANOOTHI represents accessible style for women who love comfort without compromise. With a blend of Indian fabrics and modern tailoring, ANOOTHI offers clothing that moves effortlessly from home to work, travel to gatherings.
Signature Categories:
Cotton & Rayon Co-ord Sets (Indo-Western & Ethnic Fusions)
Kurti–Palazzo Sets & Casual Dresses
Smart Tops, Tunics & Everyday Layers
Machine & Hand Embroidered Creative Styles
Designed for all body types and all seasons, ANOOTHI is about feeling beautiful without trying too hard.
2. CHIKANKARI™ — Our Heritage, Our Trademark
A tribute to the timeless art of Lucknow, CHIKANKARI™ is Anoothi’s most-loved and trademarked collection. Every piece carries the grace of hand embroidery — delicate, soulful and unique.
Product Range:
Kurtis, Short Kurtas & Plus-size Collections
Co-ord Sets, Suits & Dupatta Sets
Unstitched Material & Bottoms
CHIKANKARI™ makes tradition breathable, wearable and proudly everyday-ready.
3. BOLLY™ — Warmth that Feels Like Home
BOLLY™, a registered winterwear label by Anoothi, is crafted for Indian winters with fabrics that hug gently yet protect strongly. Whether it's early morning market runs or mountain trips, BOLLY keeps you warm without losing style.
Available In:
Woollen Kurtis & Fleece Lowers
Premium Winter Co-ord Sets
Travel & Lounge-Friendly Essentials
Soft. Durable. Made to be lived in — not just worn.
4. DIAFANO — Drapes of Dignity
DIAFANO completes the look with stoles and shawls that speak elegance without words. Light for daytime, plush for evenings — these pieces are perfect for gifting, festivities or everyday luxury.
Includes:
Kashmiri-style Stoles
Rich Woollen Wraps
Everyday Textured Drapes
From subtle to statement — DIAFANO is warmth with grace.
WHY WOMEN TRUST US
✔ Size-Inclusive & Real-Body Friendly
✔ Authentic Craft + Modern Aesthetic
✔ Comfort-Tested Fabrics
✔ Direct-from-Manufacturer Affordability
✔ Retail + Wholesale + Online Reach
WHERE TO FIND US
📍 A-15, Amar Colony, Lajpat Nagar 4, New Delhi – 110024
📍 D-23, Old Double Storey, Amar Colony, Lajpat Nagar 4, New Delhi – 110024
📞 +91 98100 23686
🌐 www.anoothionline.com
📸 Instagram: @anoothionline | @chikankari.india