ABOUT US
Anoothi – A Journey of Tradition, Trust & Timeless Fashion
In 2005, a humble dream took shape when Murli Dhar Khemani and his wife Bhawna Khemani began selling fabrics door to door in New Delhi. What started as a small effort soon grew into a movement — a movement of bringing authentic, high-quality ethnic wear to women who value tradition and style. From those modest beginnings, Anoothi has today become a name synonymous with trust, quality, and timeless elegance.
Our Legacy: Over Two Decades of Excellence
With more than 20 years of expertise in manufacturing and wholesaling women’s wear, Anoothi has built an empire rooted in craftsmanship and customer trust. Our journey is a testament to perseverance, self-made success, and the power of family values.
From supplying to wholesalers and retailers across India, we are now taking a step closer to our customers by launching our own retail and online platform – Anoothi Online.
Our Stores in New Delhi
We are proud to serve our customers through two flagship stores in Lajpat Nagar 4 and our manufacturing unit in Okhla:
• 📍 D-23, Amar Colony, Old Double Story, Lajpat Nagar 4, New Delhi
• 📍 A-15, Amar Colony, Lajpat Nagar 4, New Delhi
• 📍 B-114, Okhla Industrial Area, DDA Shed, New Delhi
These locations stand as hubs where design, tradition, and affordability come together.
What We Offer
At Anoothi, we celebrate the diversity of Indian ethnic fashion. Our wide collection includes:
• Kurti & Plazo Sets
• Cord Sets & Salwar Suits
• Leggings, Pants & Lowers
• Dupattas & Stoles
• Short Kurtis, Sleeveless Kurtis & Shirts
• Winter Wear: Ponchos, Sweaters, Knitted Kurtis, Kurtis with Jackets, Skivis, Scarves, Inners & more
Every piece is manufactured by us, ensuring consistent quality, fresh designs, and fair pricing for our customers.
Our Dream Team
What began with two hardworking founders has now been carried forward by the next generation, bringing modern education, creativity, and innovation into the brand:
• Divya Khemani – Fashion Designer (NIFT Mumbai)
• Meenakshi Khemani – MBA (IIM Lucknow)
• Kartik Khemani – Fashion Communication (NIFT Mumbai)
Together, this dynamic trio is blending tradition with modern retail practices, carrying forward the legacy while making Anoothi accessible online to customers everywhere.
Our Promise
For over two decades, customer trust has been the heart of Anoothi. We believe in offering not just clothes but confidence, comfort, and elegance for every woman. Each creation is crafted with attention to detail, designed to be versatile, and priced fairly — so that style and quality are never out of reach.
Get in Touch
We’d love to hear from you! For queries, bulk orders, or assistance:
📞 9810023556
✉️ anoothionline.info@gmail.com
Follow us on social media for updates on our latest collections, seasonal offers, and style inspirations.
Anoothi – From humble beginnings to a trusted ethnic wear brand, now online to serve you better.
